justforview

But please don’t use guerrilla tactics to advertise to me. I saw this at the exit to the fountain sq. garage today and can’t help but wonder a couple of things. First, is it from a street team, and if so is there any enforcement? As an admirer of street art and the like I have to be offended. I understand that corporations have rights and even that their ability to co-opt these things in some way legitimizes them.

Still, it is against the law and it just seems wrong for corporate interest to appropriate tactics used by individuals because much the same corporate interest have reduced their power. I guess it goes both ways, corporations appropriate individuals’ tactics as much as is the case here (in one of the 3CDC’s brand colors, no less). But what gives individuals the power to resist the corporate dominance of public space, particularly through advertising in this case, is that individuals often can’t be traced back to a corporate entity and don’t really receive any personal gain from it. The risk is the same, but the payoff is much higher for corporations. Shouldn’t the punishment fit the extent of the benefit gained through illegal means.